Data Privacy

1) Introduction and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how your personal data is handled when you use our website. Personal data is all data that can be used to identify you personally.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is SKM Logistics & Trade GmbH, Katharinenstrasse 4, 20457 Hamburg, Germany, Tel.: +491743417194, Email: . The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Data collection when visiting our website
2.1 If you use our website for purely informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Website visited
Date and time of access
Amount of data sent in bytes
Source/reference from which you accessed the website
Browser used
Operating system used
IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network
For the hosting of our website and the display of the page content, we use a provider who provides its services either directly or through selected subcontractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

4) Cookies
To make visiting our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”); others remain on your device for longer and allow you to save page settings (so-called “persistent cookies”). In the latter case, you can find out the storage period in the overview of your web browser’s cookie settings.

If individual cookies we use also process personal data, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the performance of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the use of cookies and can decide individually whether to accept them or to exclude them for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting us
When you contact us (e.g., via contact form or email), personal data is collected. The data collected when you use a contact form can be seen in the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration.

The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (f) GDPR.

6) Web analysis services
Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies. These cookies are stored on your device as small text blocks and collect certain information. This information also includes your IP address, which is truncated by Google to prevent it from being directly linked to a person.

The information is transmitted to Google servers and processed there. This also includes transmission to Google LLC, based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website activity and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected during the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information regarding Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, and at https://policies.google.com/technologies/partner-sites

Demographic Features
Google Analytics 4 uses the special “demographic features” feature to create statistics that provide information about the age, gender, and interests of site visitors. This is done by analyzing advertisements and information from third parties. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including those for cross-device conversions. We do not receive any personal data from Google, only statistics. If you would like to stop cross-device analysis, you can deactivate the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the “UserIDs” feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in with this account on multiple devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision of the European Commission.

7) Retargeting/Remarketing and Conversion Tracking
Meta Pixel

Within our online offering, we use the “Meta Pixel” service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quay, Dublin 2, Ireland (“Meta”)

If a user clicks on an ad placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using “Meta Pixel.” This URL parameter is then entered into the user’s browser after redirection via a cookie set by our linked page.

This enables Meta to determine visitors to our online offering as a target group for displaying advertisements (so-called “ads”). Accordingly, we use the service to display the Facebook and/or Instagram ads we place only to users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Meta (so-called “custom audiences”).

On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an ad and what actions they perform there (so-called “conversion tracking”).

The data collected is anonymous to us and therefore does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transferred to a Meta server and stored there; in this context, it may also be transferred to Meta Platforms Inc. servers in the USA.

8) Site Functionality
8.1 Facebook Plugins

Our website uses plugins from the social network provided by the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using a so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website containing such plugins, no connection is established with the provider’s servers.

Only when you activate the plugins and thus consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider’s servers. In this case, regardless of whether you log in to an existing user profile, a certain amount of information about the device you are using (including your IP address), your browser, and your page browsing history will be transmitted to the provider and further processed there if necessary.

If you are logged into an existing user profile on the provider’s social network, information about interactions via the plug-ins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plug-in by clicking on it again. However, this revocation will not affect the data already transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

8.2 Instagram Plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called “2-click” or “Shariff” solution.

This integration ensures that when you access a page on our website that contains such plugins, no connection is established with the provider’s servers.

Only when you activate the plugins and thus consent to the data transfer in accordance with Art. 6 (1) (a) GDPR does your browser establish a direct connection to the provider’s servers. Regardless of whether you log in to an existing user profile, a certain amount of information about the device you are using (including your IP address), your browser, and your page browsing history will be transmitted to the provider and further processed there if necessary.

If you are logged into an existing user profile on the provider’s social network, information about interactions via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation does not affect the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

8.3 LinkedIn Plugins

Our website uses plugins from the social network of the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the site using a so-called “2-click” or “Shariff” solution.

This integration ensures that no connection is established with the provider’s servers when you access a page on our website that contains such plugins.

Only when you activate the plugins and thereby consent to the data transfer in accordance with Art. 6 (1) (a) GDPR does your browser establish a direct connection to the provider’s servers. In this case, regardless of whether you log in to an existing user profile, a certain amount of information about the device you are using (including your IP address), your browser, and your page history is transmitted to the provider and may be further processed there.

If you are logged into an existing user profile on the provider’s social network, information about interactions via the plug-ins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plug-in by clicking on it again. However, revoking your consent will not affect the data already transferred to the provider.

Data may also be transferred to: LinkedIn Inc., USA

We have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider relies on the European Commission’s standard contractual clauses, which are intended to ensure compliance with European data protection standards.

8.4 YouTube

This website uses plug-ins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transmitted to: Google LLC, USA

When you access a page on our website that contains such a plug-in, your browser establishes a direct connection to the provider’s servers at the time of video playback at the latest in order to load the content. Certain information, including your IP address, is transmitted to the provider.

If embedded videos are played via the plug-in, the provider also uses cookies to collect information about user behavior, compile playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your visit, your data will be directly assigned to your account when you click on a video. If you do not wish to be assigned to your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service using the “Cookie Consent Tool” provided on the website.

8.5 Google reCAPTCHA

On this website, we use the CAPTCHA service provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transmitted to: Google LLC, USA.

For the visual design of the CAPTCHA window, the provider uses “Google Fonts,” i.e., fonts downloaded from the Internet by Google. No further information other than that mentioned above, which is already transmitted to Google via the reCAPTCHA functionality, is processed in this process.

The service checks whether an input was made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks, and similar automated malicious access. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this data to the provider’s servers for evaluation. Cookies, i.e., small text files stored in the browser of the device, may be used for this purpose.

If the processing described above is based on cookies, these will only be set if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service using the “Cookie Consent Tool” provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual responsibility on the Internet and preventing misuse and spam in accordance with Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

8.6 Google Translate

This website uses the “Google Translate” translation service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) via an API integration. To ensure that the translation is automatically displayed based on your choice of language, your browser connects to Google’s servers. Google uses “cookies,” which are text files stored on your computer that enable analysis of your website usage. The information generated by the cookie about your use of this website (including your shortened IP address) is generally transferred to a Google server and stored there. This may also involve transmission to Google LLC servers in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service using the “Cookie Consent Tool” provided on the website.

Further information on Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/

8.7 Microsoft Teams

We use this provider to conduct online meetings, video conferences, and/or webinars: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA.

The provider processes various types of data, whereby the scope of the data processed depends on which data you provide before or during participation in an online meeting, video conference, or webinar. Your data as a communication participant is processed and stored on the provider’s servers. This may include, in particular, your login data (name, email address, telephone number (optional), and password) and session data (subject, participant IP address, device information, description (optional)).

In addition, participants’ image and audio contributions as well as voice inputs in chats may be processed.
For the processing of personal data necessary for the fulfillment of a contract with you (this also applies to processing operations necessary for the implementation of pre-contractual measures), Art. 6 (1) (b) GDPR serves as the legal basis. If you have given us your consent to process your data, this processing will be carried out on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect.
Furthermore, the legal basis for data processing when conducting online meetings, video conferences, or webinars is our legitimate interest pursuant to Art. 6 (1) (f) GDPR in the effective conduct of the online meeting, webinar, or video conference.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

8.8 Zoom

We use this provider to conduct online meetings, video conferences, and/or webinars: Zoom Video Communications Inc., 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA.

The provider processes various types of data, the extent of which depends on the data you provide before or during your participation in an online meeting, video conference, or webinar. Your data as a participant in the communication is processed and stored on the provider’s servers. This may include, in particular, your login data (name, email address, telephone number (optional), and password) and session data (subject, participant IP address, device information, description (optional)).

In addition, participants’ video and audio contributions, as well as voice input in chats, may be processed.
Art. 6 (1) (b) GDPR serves as the legal basis for the processing of personal data necessary for the performance of a contract with you (this also applies to processing operations required for the implementation of pre-contractual measures). If you have given us your consent to process your data, the processing will be based on Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect.
Furthermore, the legal basis for data processing when conducting online meetings, video conferences, or webinars is our legitimate interest pursuant to Art. 6 (1) (f) GDPR in the effective conduct of the online meeting, webinar, or video conference.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

9) Tools and Other
Cookie Consent Tool

This website uses a so-called “Cookie Consent Tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users upon page access in the form of an interactive user interface, where consent for specific cookies and/or cookie-based applications can be granted by checking the appropriate boxes. Using the tool, all cookies/services that require consent are only loaded if the respective user grants their consent by checking the appropriate boxes. This ensures that such cookies are only placed on the user’s device if consent has been granted.

The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the processing is Art. 6 (1) (c) GDPR. As the controller, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user’s consent.

Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

10) Rights of the data subject
10.1 Applicable data protection law grants you the following data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data. Reference is made to the legal basis stated for the respective conditions for exercising these rights:

Right to information pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

10.2 RIGHT OF OBJECTION

If, as part of a balancing of interests, we process your personal data based on our overriding legitimate interest, you have the right to object to this processing at any time, with effect for the future, for reasons arising from your particular situation.

If you exercise your right of objection, we will stop processing the data in question. However, we reserve the right to further process your data if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

11) Duration of storage of personal data
The duration of storage of personal data is determined by the respective legal basis, the purpose of the processing, and – where applicable – also by the respective statutory retention period (e.g., retention periods under commercial and tax law).

When personal data is processed on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If statutory retention periods exist for data processed within the framework of legal or quasi-legal obligations based on Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided they are no longer required to fulfill or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.

If personal data is processed on the basis of Art. 6 (1) (f) GDPR, these data will be stored until you exercise your right of objection pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.

When personal data is processed for direct marketing purposes based on Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection pursuant to Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this statement regarding specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.